Loom/leads
Give your sales team a clearer view of every incoming enquiry. LoomLeads adds relevant information and scores leads against your customer criteria, helping your team decide where to focus its follow-up.
A busy inbox doesn’t tell you which enquiries are the best fit for your business.
Your team needs time to research companies, assess their requirements and decide who to contact first. When enquiry volumes grow, that work can delay follow-up and make qualification inconsistent.
LoomLeads brings additional context and a consistent scoring process to incoming leads, giving your team a more informed starting point.
Establish the characteristics of your ideal customer. These become the criteria used to assess incoming enquiries against the types of business you want to work with.
Enrich incoming leads with relevant information to help your team understand the business behind the enquiry and assess its suitability.
Score leads against your agreed criteria. The resulting ranking helps your team decide which enquiries to review first and where to invest more time.
Two enquiries arrive within minutes of each other. Both express interest, but the details provided give your team little indication of how closely either business matches your target customer.
LoomLeads adds relevant context and assesses each lead against your criteria. Your team can then use that assessment alongside the enquiry itself to decide the next step.
It provides a consistent starting point while leaving the sales conversation and final judgement with your team.
Spend less time gathering basic information about each incoming lead and more time understanding what prospective customers need.
Use agreed customer criteria across the team, reducing variation in how enquiries are initially assessed.
Help your team identify closer-fit leads sooner, particularly when enquiry volumes make it difficult to give every lead immediate attention.
Give salespeople more information before they make contact, helping them prepare relevant questions and have more useful conversations.
LoomLeads is designed for sales teams handling a high volume of inbound leads that need a consistent way to assess customer fit.
It is particularly relevant when your team spends significant time researching new enquiries or relies on individual judgement to decide who gets contacted first.
If your business has a clear target customer but no structured way to assess incoming leads against it, LoomLeads can help bring that criteria into your daily sales process.
Your best customers provide a useful starting point. What do they have in common, which requirements can you serve well and what usually makes an enquiry unsuitable?
We’ll work through your current qualification process, the information you receive and the criteria your team uses to assess fit. That helps establish what a useful scoring approach should consider and where additional information could improve the assessment.
Leads are assessed against agreed criteria based on your ideal customer profile. The aim is to give your team a consistent indication of fit and a basis for prioritising follow-up.
The available information will depend on the data sources and details provided with the enquiry. We’ll confirm which information can be used and how it supports your qualification criteria during scoping.
No. A score indicates how closely a lead matches your customer criteria. It does not guarantee buying intent, budget or a successful sale. Your team still needs to qualify the opportunity through conversation.
A lower score helps inform prioritisation. Your team decides how to handle those enquiries, taking account of the request itself and any details that may not be reflected in the score.
An existing profile is helpful. If your criteria are currently informal, we can start by reviewing your strongest customer relationships and how your team assesses new enquiries.
We’ll review how enquiries reach your team and how you currently manage follow-up. Any requirements for connecting LoomLeads to existing systems would be assessed and confirmed during scoping.
Show us how your team assesses incoming enquiries. We’ll explore where additional information and consistent scoring could help you make better use of your sales time.