Loom/studio

From campaign brief to approved assets.

LoomStudio turns your campaign brief into marketing copy and designs for your team to review. Once approved, assets can be scheduled and distributed through automated workflows.

Too much time between the brief and the campaign

A single campaign can need ad copy, social posts, display banners and emails, each adapted for a different channel.

Producing those variations by hand takes time, and so does moving approved assets into the right tools and scheduling them. For smaller teams, the production work can leave little time for planning and review.

LoomStudio brings creation, approval and distribution into one workflow, with your team reviewing everything before it goes out.

One brief, every channel

Set out the brief

Define the campaign, audience, channels, tone and goal. The brief guides everything LoomStudio produces.

Review the assets

LoomStudio prepares copy and designs for each channel. Your team reviews and approves them before anything is used.

Schedule and distribute

Approved assets are scheduled across the campaign period and distributed through automated workflows to email, social media and advertising channels.

See how a campaign comes together

Imagine an autumn campaign aimed at homeowners, running across email, social media and display advertising.

From one brief, LoomStudio prepares ad copy, a social post, a display banner and an email in a consistent tone. Your team reviews each asset, makes changes where needed and approves the set.

The approved assets are then scheduled across the week and distributed without each item being published manually.

Keep campaigns moving

Start from a draft, not a blank page

Give your team copy and designs to review and refine, shortening the time between the brief and a first draft.

Stay consistent across channels

Produce assets for each channel from the same brief, keeping the message and tone aligned.

Keep control of what goes out

Nothing is distributed until your team has reviewed and approved it.

Reduce manual publishing

Schedule approved assets once and let automated workflows handle distribution across your channels.

For teams producing regular campaigns

LoomStudio suits businesses that run regular marketing campaigns across several channels, particularly where a small team handles both production and publishing.

It is most useful when campaigns follow a recognisable pattern: a brief, a set of assets for each channel and a schedule.

If your team spends more time adapting and publishing content than planning it, a structured workflow could help.

Start with a recent campaign

A recent campaign is a useful starting point: the brief, the assets produced, the channels used and the approval steps involved.

We’ll work through how your campaigns currently move from idea to publication, where time is spent and which tools are involved. That helps establish how LoomStudio could fit your process.

Frequently asked questions

Does LoomStudio publish anything without our approval?

No. Assets are prepared for review, and only the assets your team approves are scheduled and distributed.

Can it follow our brand guidelines?

Your brand guidelines, tone of voice and existing materials inform the brief and the assets produced. We’ll review how these should be applied during scoping.

Can we change the assets before approving them?

The workflow includes a review stage, where your team can edit assets or ask for changes before approving them.

Which channels can it distribute to?

The proposed approach covers email, social media and advertising. The specific platforms and any connection requirements would be confirmed during scoping.

Does it replace our designers or agency?

No. It takes on routine production and publishing tasks, leaving your team or agency to focus on strategy, creative direction and review.

Spend more time on the campaign, less on production

Bring a recent campaign brief and show us how your team produces and publishes assets today. We’ll explore where LoomStudio could shorten the process.